Google Tightens Play Store Gambling App Oversight

Key Takeaways:

• Google introduces stricter compliance for real-money gaming apps.
• Enhanced security and fraud prevention measures mandated.
• Impacts mobile casino operators in 37 countries.

Google has announced updated Play Store policies targeting real-money gaming (RMG) apps, including mobile casinos, effective August 31, 2025, to bolster user safety and regulatory compliance. Developers must now self-declare their apps as permissible under local laws and provide third-party certification from recognized bodies like the All India Gaming Federation (AIGF) or e-Gaming Federation (EGF). This follows Google’s ongoing pilot program, expanded in 2024, allowing gambling apps in 37 countries, including the US, India, and Brazil, with strict regional restrictions. For instance, US casino apps are limited to states like New Jersey and Pennsylvania, while Japan restricts apps to specific betting categories like horse racing.

The policy emphasizes fraud prevention and user protection, requiring apps to use Google’s Billing Library v7+ for secure transactions and to block under-18 users. This aligns with Google’s broader push for app security, leveraging tools like the Play Integrity API to detect fraudulent activity, such as modified apps or compromised devices. The move responds to regulatory scrutiny, notably from India’s Competition Commission (CCI), which has probed Google’s app store practices. Non-compliance risks app removal, impacting operator visibility and user access.

For mobile casino operators, these changes demand robust compliance frameworks and licensing, increasing operational costs but fostering trust through enhanced security. Users benefit from safer transactions and reduced fraud risk, though app availability may vary by region. The policy also supports mobile-first UX by encouraging seamless, secure payment integrations like Google Pay, which streamlines deposits and withdrawals. Additionally, 5G’s low latency enhances real-time gaming, but operators must optimize apps to meet Google’s technical standards, such as crash-free performance, to maintain Play Store rankings. These updates signal a maturing mobile casino ecosystem, balancing innovation with accountability.

Sources:

• Google Play Policy Updates 2025
• Google Proposes RMG Framework